Google Play Fee Calculator 2026

Google Play charges 15% on the first $1M of annual developer revenue and 30% on revenue above $1M per year. The $1M threshold resets each calendar year. For subscriptions, Google charges a flat 15% regardless of subscription tenure (this was changed in 2022 — the previous tiered model charged 30% in year 1 and 15% from year 2 was eliminated for Play). The vast majority of developers (those earning under $1M/year) pay only the 15% rate.

Google Play's 15% rate on the first $1M is broadly similar to Apple's Small Business Program rate. Above $1M, both charge 30% standard. Google Play charges 15% on all subscription revenue regardless of year, while Apple charges 15% only from year 2+. Google Play's alternative billing option (allowed in some regions from 2022) reduces the fee by 4 percentage points for developers using approved alternative payment systems. Apple historically has had a larger revenue base despite Android's larger market share.

For apps distributed outside of Google Play (direct APK distribution or alternative Android app stores like Samsung Galaxy Store or Amazon Appstore), Google Play fees do not apply. Alternative stores have their own fee structures — Samsung Galaxy Store typically charges 30%, Amazon Appstore 20% (or 15% under their small developer program). However, in-app purchases made through Google Play Billing must use Google's payment system and fees. EU regulations have opened options for alternative payment methods in the EU market.