1,200 UK SME owners and managers surveyed (sample 2026)
Digital Adoption Among UK SMEs 2026
Survey of 1,200 UK small and medium businesses on digital presence, online review management, and e-commerce adoption. Key finding: 34% have an optimised Google Business Profile.
Key takeaways
- Only 34% of UK SMEs have an optimised Google Business Profile — defined as claimed, complete and actively managed.
- 41% of surveyed businesses say they actively respond to online reviews; 59% never or rarely respond.
- 28% of UK SMEs have no website at all — still operating entirely on word-of-mouth and referrals.
- E-commerce adoption among product-based SMEs reached 52%, up from 38% in 2022.
- Businesses that actively manage their Yolist profile report 31% more inbound enquiries on average.
Headline chart
Optimised GBP34%
Respond to reviews41%
Have a website72%
E-commerce enabled52%
Active social media63%
Use CRM software22%
Methodology
Sample 2026: Yolist surveyed 1,200 UK SME owners and managers between February and April 2026. "Optimised Google Business Profile" was defined as a claimed profile with trading hours, at least 5 photos, a description, and at least one owner response to a review. "Actively responds to reviews" required at least one public response in the 90 days before interview. Sector and size weights match ONS Business Population Estimates 2025. All figures clearly marked "sample 2026".
Cite this report
APA-style:
Yolist. (2026). Digital Adoption Among UK SMEs 2026. Yolist Research. https://yolist.uk/research/sme-digital-adoption-2026Embed this chart
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