Members' Club Pricing Calculator 2025/26

Annual membership fees range from £300–5,000+ depending on the type and exclusivity of the club. Social clubs and industry associations: £300–800; city-centre business clubs: £800–2,000; premium lifestyle clubs (Soho House model): £1,800–3,000; traditional London West End clubs: £800–3,000+. Most clubs offer tiered membership (e.g. full, associate, digital/remote) at different price points to broaden appeal while protecting exclusivity of full membership.

Capacity depends on the club's physical space and the desired member experience. Most successful private members' clubs deliberately limit membership to maintain exclusivity and the quality of the member experience. A typical city-centre club might have 1,000–3,000 members; larger lifestyle clubs like Soho House have tens of thousands globally but use tiered access to manage congestion. Setting maximum capacity below demand creates a wait list — a powerful marketing signal and justification for premium pricing.

Membership subscription fees: 40–60% of total revenue; F&B (restaurant, bar): 25–40%; private events (corporate hire, weddings, parties): 10–20%; other (retail, programming, guest fees): 5–10%. Clubs with strong F&B and events revenue are less dependent on growing membership and can maintain a more exclusive, smaller membership. Clubs that rely heavily on membership subscriptions (60%+) are more vulnerable to churn and need consistent new member acquisition to maintain revenue.